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Boots’ Advantage Card customers receive 45 million Advantage Card points for recycling mobile phones
Boots
UK announced that it has given out a phenomenal 45 million Boots’
Advantage Card points to its customers through its Recycling Appeal
(www.boots.com/recycle), run in conjunction with Redeem Plc.Launched in
June 2008, the national recycling campaign offers customers the chance
to recycle old mobile phones and inkjet cartridges with the opportunity
to earn up to 5,000 Advantage Card points by visiting
www.boots.com/recycle.
Customers can now also pick up freepost
envelopes in store, and as an introductory offer, Boots UK is offering
customers the chance to earn an additional 200 Advantage Card points
for every order returned up until 19th June 2009. This offer is limited
to all listed mobile phones worth 300 points or more.Simply pick-up a
freepost recycling envelope in store or visit www.boots.com/recycle and
enter kiosk2 in the promotional code section of the online checkout
when you register your phone.
Robert Pearson of Boots UK said:
“We are delighted that this appeal has had such success and that we
have been able to reward our customers with extra Boots Advantage Card
points to treat themselves in store.“Customers have shown unprecedented
support for this campaign which is great news as it not only benefits
our customers, but also raises money for our two very worthwhile
charities and we hope it continues to be a success.”
The
campaign has raised around £60,000 for two of Boots UK’s chosen
charities – Breast Cancer Care and The Eve Appeal. For every qualifying
mobile phone handed in, Boots UK donated £1 to charity with an
additional 28 per cent being generated from Gift Aid.It couldn’t be
easier to swap your mobile for points – Simply visit
www.boots.com/recycle or call 08453 70 70 17 to value your phone and be
sent a freepost envelope. The site will also tell you if your printer
cartridge is a qualifying model. Alternatively, pick up a freepost
envelope in any Boots store.Thirty days after sending your phone or
cartridge customers can pick up points from the Advantage Card Extra
Offers Kiosks in store.