Inkjet segment in UAE printer market registers 57% growth in Q2 2008
The
inkjet segment within the UAE printer market has registered a 57%
growth in the second quarter of 2008, according to recent statistics,
with small and medium-sized businesses (SMBs), small office/home
offices (SOHOs) and enterprise sectors acting as key contributors to
the market’s sustained growth. Recording an 87% growth for its inkjet
multifunction centres (MFCs) within the same period, Brother Gulf, a
global leader in the development and manufacturing of printing,
communication and digital imaging products for homes, SOHOs and
enterprises, has announced its extensive participation at the upcoming
GITEX 2008, as part of a campaign to further drive its growth within
the Middle East market.
In addition to inkjet, other segments
have also recorded substantial growth in the UAE, including the Mono
MFCs, which has risen by 47% with Brother registering a 25% growth rate
and the printers segment, which witnessed a 19.6% growth and where
Brother achieved an impressive 119% increase.Driven by the positive
outlook on the growth trends of Colour Laser Printers and MFCs in the
region, Brother is continuously developing new technologies to
incorporate more innovative and high-technology features to its latest
products, which will be highlighted during its participation at this
year’s GITEX.
‘Brother Gulf’s sustained growth across various
segments in the UAE market is a clear indication of the effectiveness
of our efforts in generating consumer awareness and action.’said Shinji
Tada, Managing Director, Brother Gulf.’As the pioneer of the concept of
MFCs, which is a trend that is catching on at an impressive pace,
having recorded a 25% growth in the second quarter of this year, we are
proud to announce that we have seen a 95% jump in this segment of our
business. Our aim is to leverage the outstanding growth prospects in
the UAE and across the region by launching our newest MFC innovation
during the GITEX event, which we expect to bring forth excellent
exposure for our latest products.’
The highlight of Brother
Gulf’s participation at GITEX 2008, which will run from October 19 –
23, 2008 at Dubai International Exhibition Centre, will be the launch
of its first ever A3 Inkjet Professional Series MFC and the unveiling
of its new range of Mono Laser Printers and MFCs.The manufacturer’s
booth, which will be located in Hall 4, Stand B4-10, will have
individual product isles focusing on ‘Inkjet’ (DCPs and MFCs); ‘Mono
Laser’ (Printers and MFCs); ‘Colour Laser’ (Printers and MFCs);
‘Wireless Connectivity for Printing, Scanning and PC Faxing’; and
‘P-Touch’ labelling solutions with the new QL series of high speed
label printers.In addition, detailed demonstrations will be provided on
featured products to visitors, to highlight the high-end MFCs under
each category.’The demand for colour laser printers and MFCs is growing
rapidly across the region and we are optimistic that this trend will
continue in the coming years. As a matter of fact, our Colour Laser
MFCs sales has grown by 95% merely a year since the launch of our new
Colour Laser MFCs. Our commitment to providing best-of-breed printing
solutions that match the requirements of today’s business users is
driving us to launch more leading-edge equipment, which are being
designed to offer the market with exceptional features and efficiency.’
concluded Tada.
Prior
to the launch of its latest products at GITEX 2008, the leading
manufacturer has unveiled its new range of laser MFCs for the region –
the Mono Laser 7000 series.Furthermore, Brother Gulf has also announced
its plans to strengthen its regional operations in a bid to fuel its
global revenue growth, with the Middle East contributing 8% to its
worldwide earnings in 2007.As a testament to its growing global repute,
the company has been given the prestigious Spring 2008 ‘Pick of the
Year’ award by Buyers Laboratory Inc. (BLI), the world’s leading
independent tester of document imaging products.