MEXICO: COMSUMABLES THAT SEEM ORGINAL
Given the still considerable price of consumables for inkjet
printers and laser in Mexico, completed products, remanufactured,
compatible, and of course fake, have been gaining ground.”Established or
considered an act of piracy which are sold as original products are
not. In Mexico there is counterfeit consumables, fortunately the index
is very low, “said Gabriel Ocadiz, director of Sales and Marketing
Solutions HP Laser Mexico.
For his part, Francisco Javier Ochoa,
director of Lexmark Supplies Mexico, said that this industry to be
affected by filling, remanufactured, compatible and counterfeit
consumables, has a 38% erosion. He said that this percentage between 2%
and 3% is piracy inkjet cartridges and between 1% and 2% to toner.
It
should be noted that the completed supplies or compatible, is not
considered an act of piracy, while those businesses engaged in the sale
as such. “The problem is that you say it is an original product and this
is remanufactured, that’s considered piracy because there is fraud and
deception. But if you say this you fill your cartridge is not illegal,
and you know if you expose yourself to have poor quality, your printer
breaks down, etc., “he said Gabriel Ocadiz, HP.
The interviewees
agree that the Federal District, Guadalajara and Monterrey, are the main
regions where there is the greatest concentration of piracy by the
large volume to be handled – although this depends on the installed base
of each manufacturer.
Later, Gabriel Ocadiz, HP, said the firm
has a 01 800 so that the consumer report if you suspect that you have
sold an original non-consumable, “is a number that do not intervene as
HP, precisely because the legal issue is a company that is responsible
for making the process and ultimately if something is chasing, being
pursued. “
By questioning respondents about the source of the
counterfeit consumables, some mentioned that is very diverse as they
find that suddenly come from Mexico, South America or Asia. In that
sense, the industry calls the user to avoid pulling the consumable in
the trash, otherwise you will be contributing to counterfeiting.
We
have detected that you do not have the caution and throws away the
cartridge and obviously there are people that well separated, the fill
and sell them, said David Arias Sobrino, marketing coordinator of Canon
Consumer Imaging Group of Mexico.
Hence the importance of the
consumer knows the different programs of collection supplies, depending
on the brand of cartridge or toner. Among the manufacturers’ Web pages
and you will find the mechanism on how to return the consumable, and the
various collection centers that exist in all Mexico. This will also
prevent counterfeiting also help protect the environment.
For
Francisco Ochoa, Lexmark, which sells both piracy as the buying is
committing a crime. Then the end user must be aware of this situation
and not be privy to such actions.
Later, the manager acknowledged
that the consumer resort to such unfair practices because it is cheaper
to buy the consumables, “before this we had to react seeking different
strategies to bring the product effectively to a more competitive price
or manage various promotions as 3 x 2, up to 20% discounts, among
others. “”Fortunately the actions we took last year, we stop this
problem. However, we continue, it is a time of crisis and we must be
very aggressive on these issues, “he said.