Tonernews.com, July 7, 2009. USA
http://www.crn.in/Hardware-003July009-Lexmark-to-Appoint-Sub-distributors-for-Supplies.aspx
LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS
Lexmark is looking to strengthen its supplies distribution network in the country with new sub-distributors.
K
P Ranjan, Country Manager, Lexmark said, “We are focused on our
supplies business and approximately 70 percent of our revenues coming
from it. Our absence from the market had created a gap in the supplies
business. Now we want to plug that gap by bringing in more
sub-distributors in our network—primarily in metros.”The vendor will
appoint four sub-distributors—one each in Delhi, Mumbai, Chennai and
Hyderabad.
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Lexmark is looking to strengthen its supplies distribution network in the country with new sub-distributors.
K
P Ranjan, Country Manager, Lexmark said, “We are focused on our
supplies business and approximately 70 percent of our revenues coming
from it. Our absence from the market had created a gap in the supplies
business. Now we want to plug that gap by bringing in more
sub-distributors in our network—primarily in metros.”The vendor will
appoint four sub-distributors—one each in Delhi, Mumbai, Chennai and
Hyderabad.
Currently the vendor has 20 sub-distributors along
with Cyberstar as its national distributor for supplies. These
sub-distributors further cater to the resellers in the market. Besides
this, the company has also created a new layer of partners, Lexmark
value partner (LVP) who will be either copier or printer partners.
These LVPs are primarily for the enterprise market but the vendor also
intends to align them with their existing channel framework for
supplies.