EPSON DESPERATE
FOR SALES,SLASHES PRINTER PRICES IN HALF
Latest attempt to stimulate sales through
aggressive discounting
Epson has razored up to 50 per cent
off the price of certain of its AcuLaser and EPL 6200 printers sold
through the channel.The discount will run from 1 January to 31 March and
customers must buy the printers from a reseller. The cost saving will
be passed direct to the channel through the distributor, according to
Epson.Mark Karsey, business manager at Epson, claimed that Epson’s
lasers were good quality and easy to use. “By offering channel customers
up to 50 per cent off the price, we hope that more businesses will
choose an Epson laser,” he said.
Epson’s public sector three-year
warranties and public sector pricing are available in conjunction with
the new discount. AcuLaser M2000, C1100, CX21N, and EPL-6200/6200N
series printers are all being offered half-price. The AcuLaser C2800
series is being offered for 40 per cent less than the current
price.September figures from IDC point to colour laser multifunction
devices as the print peripherals category with the best long-term growth
potential in EMEA. The segment is predicted to grow at 12.1 per cent
from now until 2013.
According to the analyst, the sales decline
experienced by Epson print offerings slowed in the first quarter of 2009
and the brand edged closer to rivals. The vendor took third place – or
14.8 per cent – globally, with overall performance well above the number
one player HP.Its laser share, however, remained at two per cent while
its share in the fading inkjet market rose four points to 89 per cent
from the same quarter a year ago.
http://www.channelweb.co.uk/crn/news/2254810/epson-slashes-january-laser