http://www.pcmag-mideast.com/NewsDetail.aspx?ID=1478
Real World Printing with HP
HP
recently reinforced its commitment to understanding its customers and
delivering imaging and printing products that anticipate their needs at
the HP Laboratory Masterclass .
HP’s
top technologists and engineers discussed innovation in printing
mechanisms and ink and paper and mobile printing, giving an exclusive
insight into future HP technologies and revealing its line-up into 2008
and beyond.“HP works hard to create printing technologies that produce
outstanding real-world results,” said Bill DeLacy, senior vice
president and general manager, IPG EMEA, HP. “Everything we produce –
from the paper feeder to the entire printing system – is designed
around an understanding of how real people print. We’re keen to
demonstrate to press during this event the role of HP R&D and
innovation in creating world-leading printing systems that inspire
customer loyalty.”

Innovation delivers ease of use
Keeping
the customer in mind when designing its consumer and home office
printers and supplies, HP makes every model easy to use by including
features such as colour displays – including touch screens on some
models – and a new, highly intuitive user interface.Recognising it’s
often the details that improve the printing experience, HP has included
auto-engaging photo trays to make printing even more effortless, plus
it’s now even quicker and easier to print 10 x 15 cm and 13 x 18 cm
photos with dedicated photo trays.Many of HP’s new printers and mid to
high-end all-in-ones carry individual ink cartridges, with print
resolution up to 9600 dpi, so customers get superior print quality and
can easily replace only the colours that run out.New in 2008, the HP
Deskjet D2563 Printer and HP Photosmart F4283 All-in-One feature new HP
121 ink cartridges with HP Vivera inks, offering laser-quality black
text and vivid graphics with water- and smudge-resistant properties.The
new HP Photosmart D5463 Printer includes the new 5-ink printing system
with HP 178 individual ink cartridges, producing stunning photos and
laser-quality text. This printer series includes a 3.8 cm colour
display, memory card slots and an auto-engaging photo tray. It will
also print photos and text directly onto CDs and DVDs.
 
WiFi printing takes over
WiFi
networks are growing in popularity all across EMEA. According to
figures from IDC, home WiFi networks grew by 41% in Western Europe in
2007.HP WiFi printing is becoming the link between the online and
offline world in the wireless home. HP has used its extensive knowledge
of networks to create embedded WiFi that is easy to set up and use in
models such as the HP Photosmart C8183 All-in-One.
 
Inkjet for home offices
HP
inkjet now means business. A new range of HP Officejet products has
been designed to save money for micro-businesses and home office users
over price-equivalent lasers while delivering superior print quality.
With new HP Officejet high-capacity inks, business users can print at a
cost of up to 50% less per page than lasers. With laser-quality text
and vivid, high-quality colour, the new HP Officejets are perfect for
producing in-house marketing materials.The new HP Officejet J4580
All-in-One and the HP 901 Officejet ink cartridges create high-quality
colour documents and offers convenient printing, copying, faxing and
flatbed scanning in one device.
 
HP ink technology boosts quality
New
inks for HP consumer and home office or small business printers are
constantly improving the quality of everyday inkjet printing, both for
photos and documents. Even our low-end printers now produce exceptional
print quality with new dual-drop technology. The technology increases
the available colour gamut for images, producing drops as small as 1.3
picolitres, so a 5-ink printing system can produce photo-quality prints
comparable to 6-colour inkjet printers.Photos aren’t just more vivid
and true-to-life, with the new system customers get fast-drying prints
with improved water and smudge resistance when using HP Advanced Photo
Paper. The ink also has exceptional long-lasting fade resistance. With
the addition of pigment black inks, customers will get laser-quality
black text on plain paper, and enhanced document quality when using
papers with the ColorLok logo.The HP 178 ink cartridge is an innovative
5-ink printing system that delivers enhanced image quality and
leverages the value of individual ink cartridges. This new HP printing
system, debuting in the new HP Photosmart D5463 printer, offers
customers image quality comparable to 6-ink printing systems with the
rich black graphics and text that are a hallmark of HP three- and
four-ink systems.
 
High capacity cartridges reduce printing costs
Everyone
prints differently. People that print a lot can take advantage of the
cost-savings provided by HP’s new XL high-capacity cartridges. For
example, optional HP high-capacity supplies can provide three times
more black and two times more colour pages than standard supplies when
used with HP Deskjet printers.