Cartridge World Appoints Tom Fricke as Chief Executive Officer
Former PepsiCo and Home Depot Executive Seeks to Escalate Company’s Global Standing
September
2008 Emeryville, Calif. – Cartridge World, the world’s fastest growing
ink and toner refilling retailer and franchisor in the $80 billion
printer cartridge industry, announces the appointment of Tom Fricke as
Chief Executive Officer.Fricke, who most recently served as an
executive for The Home Depot, will work closely with Cartridge World’s
franchisees to intimately align the company with its consumers,
escalate the company’s global standing through the development of a
global management team and grow the brand organically by cultivating
markets in which Cartridge World has a strong presence.
“Tom
Fricke is a proven leader and an energetic and versatile senior
operating executive. We are thrilled that he has taken on this new role
to strengthen the Cartridge World brand by educating consumers and
expanding the brand’s global position,” said Peter Hasko, Executive
Chairman of Cartridge World. “His extensive experience with numerous
Fortune 500 companies makes him the ideal choice to develop and lead
our next strategic initiative to complement the brand’s continued
growth, and a major step towards solidifying our position as the leader
in the refilling industry.”
With nearly 20 years of experience
in general management, international business and strategic planning,
Fricke has proven he is an efficient and effective leader. Throughout
his professional tenure, he has worked with such companies as PepsiCo,
Frito-Lay, Giant Eagle Supermarkets and The Home Depot, as well as
served as a consultant for Bain & Company in Boston and Cannon
Associates in Washington D.C. His keen knowledge surrounding the
operations of multi-national companies coupled with his comprehensive
understanding of consumer products will lay a strong foundation for the
next phase of Cartridge World’s strategic growth.
“Cartridge
World is the perfect opportunity to work with a proven brand and
enhance consumer knowledge of our outstanding products, while promoting
the company’s dedication to the environment,” Fricke said. “We provide
customers with superior service and an alternative to help them reduce
their impact on the millions of cartridges that end up in landfills
each year.”Fricke attended the Naval Academy and served in the Navy for
five years. Later, he attended the Stanford Graduate School of Business
where he received an MBA.
About Cartridge World
Emeryville ,
CA – based Cartridge World is the world’s fastest growing ink and toner
refilling retailer and franchisor in the $80 billion printer cartridge
industry. The company refills and remanufactures inkjet and toner
printer cartridges, using state-of-the-art processes and high quality
inks and toners. It offers consumers and businesses a more affordable
option to buying new, provides a 100% satisfaction money-back guarantee
and helps the environment by keeping cartridges out of landfills. Voted
#1 in the category of toner replacement services by Entrepreneur
Magazine Franchisee 500, Cartridge World has more than 1,600 franchised
retail locations in 61 countries. For more information, call (888)
99-REFILL or visit www.cartridgeworldusa.com .