Tonernews.com, November 19, 2008. USA
http://www.thedrum.co.uk/news/2008/11/03/8859-a-look-at-england-s-cartridge-world-tv-campaign
A LOOK AT ENGLAND’S CARTRIDGE WORLD TV CAMPAIGN
(CLICK ON ABOVE LINK AND WATCH VIDEO)
Here’s
a look at the TV campaign created by An Agency Called England for
Cartridge World to increase awareness of the client.It ran for four
months as a sponsorship deal with ITV4, and saw the client report a
year on year increase in online hits of 40 percent with an increase of
60,000 unique visitors.The agency was briefed with creating a TV
campaign which would educate its core audience about the brand and
increase footfall and sales.
Its Free! Click Here to Share your Success Stories with Tonernews.com and We'll Publish it for You! A LOOK AT ENGLAND’S CARTRIDGE WORLD TV CAMPAIGN
(CLICK ON ABOVE LINK AND WATCH VIDEO)
Here’s
a look at the TV campaign created by An Agency Called England for
Cartridge World to increase awareness of the client.It ran for four
months as a sponsorship deal with ITV4, and saw the client report a
year on year increase in online hits of 40 percent with an increase of
60,000 unique visitors.The agency was briefed with creating a TV
campaign which would educate its core audience about the brand and
increase footfall and sales.
England negotiated a four month
channel sponsorship of ITV4 including peak and late night scheduling in
new programming.The four month sponsorship was chosen to deliver high
reach with the two target age groups; adults aged 16 to 24 and aged 35
to 54.